What Makes a Brand Ad?
Most of the ads we see on TV have a marketing focus, that is their intent is to highlight a USP – Unique Selling Proposition such as a product or service feature of offer to compel their audience into purchasing. Some ads take a higher level approach aimed at creating indelible impressions of their UBP – Unique Brand Proposition.
As a Brand Design Agency based in Melbourne, Australia we have a love of, a bias towards, and an expertise in the creative expression of brand strategy. On that basis we’ve selected the five ads we think tell the best brand stories.
Where apple growing tradition meets cider making magic.
Forget about those pretentious boutique beers, VB positions itself squarely and proudly as the beer for every-man; even men who’ve had an arm up a cow.
The Best Job in the World was more a viral campaign than a TVC, but couldn’t have been stronger or more effective in it’s communication of everything that makes the Queensland Islands so unique.
SuperRad Extreme 2000
What started life as a fully sick ebay ad, turned out to be a rich & memorable brand statement for the creative talents of George Patterson Y&R.
We selected this ad for all the wrong reasons. The cinematography is sublime, the soundtrack spine shivering, the TVC builds a hauntingly beautiful and elegant brand story of the Daylesford experience. The only problem is, the brand story it so beautifully tells bears scant resemblance to the real Daylesford experience – which is rich and unique in its own right. Beautiful ad – poor brand storytelling.
David Ansett, Brandamentalist
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Brand & Corporate Image