The Fine Art of Brand Seduction – Hermés Retail Brand Design Beauty

A Magical Execution of Retail Brand Design
Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store in Tokyo. This beautiful example of visual merchandising designed by Tokujin Yoshioka will be on show until 19 January 2010. See the stunning clip of the retail display after the jump…
http://www.youtube.com/watch?v=gyNHJQzn3pw
‘On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow. ‘ – TY





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David Ansett, Brandamentalist
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Brand & Graphic Design Melbourne
Tags: Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-gesture, brand-marketing, brandamentalist, branding strategy, corporate branding, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Creative Ideas, Dave Ansett, David Ansett, facbook co-branding, Facebook, facebook branding, fanwagen, Graphic Design Melbourne, Herme, Hermes House Industries, Hermés windows, integrated online brand communications, integrated online campaign, Maison-Hermes, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, store-window-design, Truly Deeply, Visual Language, visual merchandising design, visual-merchandising, Window-display
Wow that is amazing. Beautiful surreal.
What a simple but stunning and effective window performance Dave. In true typical ‘Hermés’ style.
I’d almost classify this as an art installation. Art has always transcended brand in the style stakes, especially when it has a classic beauty like this
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The most beautiful store windows in the world from Hermés Tokyo…