Word on the Web
Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve created an illustrated cross section of current sentiment on Tiger Woods’ personal brand. As always, it’s worth reading between the lines (literally) – the smaller words tell the true story of the current sentiment – the deeper you look, the more intriguing the narrative.
David Ansett, Brandamentalist
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