Blog

By Category


Regional Branding – You have to own something

Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance…

Read more »

Creating Unique Brand Design through Type

Creating Memorable Brand Design As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always begins and ends with owning ‘Unique Visual Properties’. Unique visual properties are visual…

Read more »

Forum5 – A Talented Brand Design Partnership

A New Model of Talent Management Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many…

Read more »

Stunning Visual – BBC's 2010 Winter Olympics Promo

Simply Stunning Animation The BBC has built a reputation over many years for creating stunning station and special program promos. Their animation promoting the upcoming Vancouver Winter Olympics is no exception. BAFTA winning Director Marc Craste worked with designer Jon Klassen and Studio AKA in…

Read more »

Our Gelati Sky brand design featured in German Magazine

International Interest The most recent edition of German magazine Verpackungs-Rundschau has featured an article on the Gelati Sky brand image and packaging written by our peers at Brand Union. In 2008 we began working with local Gelati Maestro Paul Scalisi to develop a brand strategy,…

Read more »

Cadbury takeover – does the customer care?

The news last week that Cadbury had agreed to put the Kraft takeover to shareholders created predictably intense debate in both the UK and here in Australia. For me, ignoring the issues being discussed by the city commentators, the takeover raises the interesting question of…

Read more »

Abercrombie & Fitch – a Brand Association Snapshot

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the marketplace. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect…

Read more »

People Power – Leveraging your Greatest Asset

Re-branding Recruitment For four decades McAthur has forged an enviable reputation as a multi-specialist National recruitment company focusing on executive, permanent, temporary and consulting solutions for clients. As a 40 year-old business undergoing generational change, the time was right to re-frame the McArthur brand, its…

Read more »

Intel's Brand Strategy – Make Remarkable Ads

There Are Ads & There Are Brand Ads Not all ads are born equal, and not all ads have the same role in life. Most ads come with a consumer proposition, buy this product with these features for this once-only price. And then there are…

Read more »

Brand Gesture – Pura Light Start

For the last 6 or 7 weeks leading into the Christmas break the Pura Light Start milk brand were running an interesting campaign each Friday in the Melbourne Age newspaper. The brand has the positioning line…’taste the good life’ and the campaign has been built…

Read more »

We Love Our Lambassador – The Power of Brand Voice

The Power of Brand Voice Every brand could do with a spokesman like Big Bad Sam Kekovich – Hell, every country could do with one too. Ex Australian Football player Sam has been promoting Lamb as the fair dinkum Aussie dish for a few years…

Read more »

Why the designer needs an EPS of the Logo

All Logos Files are Not Born Equal After recently explaining yet again why the jpeg of a logo, taken from the website, can’t be used for a brochure, I thought it might be useful, valuable and insightful for someone to write this down. So here…

Read more »