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typography

Creating Unique Brand Design through Type

Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always begins and ends with owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defendable, bankable brand equity.

Brandable Type Design
Flicking through the web last week I came across this remarkable piece of typographic design by Paul Hollingworth. This type design struck me as it was both unique and filled with personality – two great attributes for a brand design visual property.

If you’d like to talk to us about creating unique visual properties for your brand, we’d be only too happy to chat.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

Graphic Design Melbourne

4 Comments

  1. dominic January 31 2010, 12:33pm

    What a sensational piece of typographic design Dave and a personality that personally takes me back to my childhood when I played with a Slinky all day.

    January 30, 2010 at 12:33 pm
    Reply
  2. david February 28 2010, 11:22am

    It is a nice combination of type with evocative recollection – that’s what would make it such a rich piece of brand visual language.

    February 1, 2010 at 11:22 am
    Reply
  3. Rachel February 28 2010, 2:01pm

    It certainly is a unique, effective and powerful piece of typography. A lovely tribute to the classic slinky and a great example of brandable type design.

    February 1, 2010 at 2:01 pm
    Reply
  4. Blanx August 31 2011, 7:57am

    I like your writing style truly loving this site.

    August 9, 2011 at 7:57 am
    Reply

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Tags: Brand Agency, Brand Design, Brand Strategy, code of visual langauge, Corporate Image, Graphic Design Melbourne, Melbourne Brand Strategy, Melbourne Logo, slinky, slinky-font, Visual Language, visual-brand-properties

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