Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always begins and ends with owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defendable, bankable brand equity.
Brandable Type Design
Flicking through the web last week I came across this remarkable piece of typographic design by Paul Hollingworth. This type design struck me as it was both unique and filled with personality – two great attributes for a brand design visual property.