Simply Stunning Animation
The BBC has built a reputation over many years for creating stunning station and special program promos. Their animation promoting the upcoming Vancouver Winter Olympics is no exception. BAFTA winning Director Marc Craste worked with designer Jon Klassen and Studio AKA in creating the stunning spot and several title sequences. The 40 second short animated film tells a rich fable of a legendary quest in which an Inuit hero retrieves a spiritual stone that has been taken by a giant bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world.’ Watch this beautiful ad after the jump…
The spots capture the spirit of the winter games through their wonderful story-telling and visual richness. When compared to the underwhelmingly predictable slush our local broadcasters have served up, I wonder how many ratings and how much advertising revenue will remain unrealized as a result of the pedestrian approach to promoting the 2010 Winter Olympics taken by Australia’s Channel 9.
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