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All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

If you speak to most brand managers I’m sure you’ll find that a brand attribute they all strive to own is Trust with a capital T. Trust is fundamental to the success of obtaining and keeping customers. With this in mind its been interesting to…

Standing-out In-store With Brand Design for retail it’s so much about the customer experience in-store. Creating unique and compelling brand theater in your stores is as much about the merchandising as it is about the actors (your staff) and the environment. As retailers continuously look…

Creating Experiences Over the holidays I indulged in a little self expression. The Town Hall Gallery in Hawthorn accepted my proposal to stage my first solo exhibition. I wanted to explore convention and human interaction within an art space. The installation was to cover the…

What Makes a Compelling Brand Story? In a recent spot created for MercedesBenzTV the German luxury car brand designed a wonderful piece of brand story-telling. As neatly defined by Chip & Dan Heath in their book Made to Stick, the most appealing (‘stickiest’) stories are…

London’s aBuzz About ‘Unpackaged‘ London has long been one of the worlds greatest retail cities – a place where new concepts are launched and sunk every day with barely a ripple to mark their passing. As they say in the classics – ‘If you can…

Your Shoe will be the game Controller adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in…

Like bumping into an old friend Currently I’m in the market for a new TV, so last week whilst I was shopping at Victoria Gardens, I popped into Dick Smith to see what they had on offer. On the way in I was greeted by…

The Demise of Unique Brand Design Sadly these days unique and fresh brand identity design is the exception rather than the rule. As more brands seek to become global, the trend has been for the visual language of their brand images to become more and…

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…