Standing-out In-store
With Brand Design for retail it’s so much about the customer experience in-store. Creating unique and compelling brand theater in your stores is as much about the merchandising as it is about the actors (your staff) and the environment. As retailers continuously look for a new edge in store design, technology continues to inspire  fresh and potentially rich opportunities to create remarkable in-store customer experiences.

Two remarkable examples we’ve found are the interactive mirror by Alpay Kasal of Lit Studios and Sam Ewen of Interference Inc and the digital ship window from Russian designers Supreme.su.

[vimeo]http://vimeo.com/1867956[/vimeo]

Designed as a way to ‘dive deeper into HCI (Human Computer Interaction)’, this interactive mirror by Alpay Kasal of Lit Studios and Sam Ewen of Interference Inc has a touchscreen interface that enables you to ‘paint’, view photos and even play games. These mirrors have untold potential to add remarkability to the customer brand experience of any fashion retailer.

[vimeo]http://vimeo.com/9113348[/vimeo]

The potential of Supreme‘s Digital Shop Window has flexibility enough to put any brand designer’s mind into a tailspin of creativity. When commercialised, this technology turns will turn the visual merchandising world on its head, turning the store front into a branded cinema experience.

If your brand lives in the world of retail and you’d like to chat about how you create a stand-out presence, give us a call – we’d love to share our thoughts and experiences with you.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.
Brand Design.