In life you often meet people who are passionate about what they do, but it is far more exciting to find someone who is completely obsessive. The beautifully colour sensitive installations of Swedish sculptor Michael Johansson are such an illustration. “I am fascinated walking around…
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A World of Logos As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards,…
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The Second Chapter in our Comprehensive Trend Report on the Visual Language of Brand Identity Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses…
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Melbourne has the hype of the Grand Prix this weekend, when petrol heads from around the country descend on our fair town for some thrills and spills. The event is a highly subsidised marketing program designed to build the profile of Melbourne internationally and, along…
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The Beauty of Blank Canvases We’ve been banging-on about blank canvasses for months. Blank canvases are the myriad of brand communications points that currently connect with your audience, but have not been identified as opportunities to create brand messages. Whilst the humble matchbook has long…
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A Standout Creative Campaign There’s plenty of talk about the changing face of advertising. Every day I read about the fragmentation of markets, of channels, of brand messages, of how the task of connecting to consumers is becoming more and more challenging. And then you…
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We recently received the mailing below from our bank and it looked old and tired because it’s effectively the same format that’s been used for the last 20 years. I first saw this format of DM in finance when I was working with Lloyd’s bank…
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Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a…
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As a brand strategy and design agency we spend much of our lives working in the front line of brands, defining strategic positioning and designing new visual language to launch them afresh in the market place. But often it seems though much energy and importance…
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Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…
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MUJI is a highly successful Japanese retail company that sells a wide variety of household and consumer goods. What is interesting is their ‘non brand’ market positioning. They decree for themselves the status of not being a brand, but paradoxically it is the great clarity…
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Branding for Local Government We’ve been recently working with a regional Victorian Council, over the years we’ve worked with Local governments all over Victoria, from the City of Melbourne to the Moira Shire Council. We’re working developing their brand, evolving the brand mark, creating a…
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