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Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression

Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of any project is “what’s your budget?” Just once we’d love the client to say “hell, I don’t know – whatever…

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Cross-Cultural Meanings of Colour in Brand Design

Colour affects us physiologically and psychologically, consciously and subconsciously. Colour is used to shape and define our lives, our habits, our values and our feelings. The colours we choose to wear and to decorate our homes give others personal insight into our emotions and how…

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Gelati Sky Packaging Design takes Paris by Storm

World Famous Brand Design A while back Alexia Soyeux from Création Conseil Dessert in Paris got in touch to tell us how much she looooved our packaging design for Gelati Sky and to see if we could hook her up with some Gelati for her…

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Absolut(ly) Beautiful Brand Ad

An Absolut(ly) Iconic Ad Campaign Since my days at design school the Absolut Vodka ad campaign has been hailed as one of the most unique and identifiable brand campaigns in history. The campaign began back in 1991 when Absolut began an art commissioning program to…

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Brand Claims – When Pigs Fly

All Food is not Born Equal We are currently working with food producers around the Cairns region in Australia (Tropical North Queensland) to develop a proposition for their regional food brand. The region is a great reminder of the magic of nature. It is such…

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Beautiful Brand Canvas – NGO Solidarites makes a splash with Aquascript

A Cut-through Brand Experience NGO Solidarités International and creative agency BDDP marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness about the dangers of unclean drinking water globally, turned…

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4 Tips on the Art of Business Card Design

I recently received my first ever, personalised business card due the launch of our exciting new agency brand for Truly Deeply. Up until this point I have been representing myself in meetings without a business card, believing my personality and designs skills would carry the…

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3 Golden Rules to Unlocking the Potency of your Online Direct Marketing Offer

As a young direct marketer I was taught that in terms of the impact on response to your communication the ‘Offer’ is the most critical element. That doesn’t mean that the media you use, the format of your communication, and the creative idea are unimportant, just…

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Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

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When We Throw a Party… More pics from our Truly Deeply Launch

More pics of the frivolity and shenanigans from the re-launch party for our agency’s new brand Truly Deeply.

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A Star Is Born – The Launch of Truly Deeply

A Star Is Born Last night marked the official launch of the new brand for our agency. The launch marks the fusing of the brand strategy (Brand DNA) and brand design (Storm Design) sides of our business under a new name and brand identity –…

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Brands Designed with Personality Pack a Punch

The Role of Brand Personality We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to really explore the expression of multiple brand personalities for the one product…

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