A Cut-through Brand Experience
NGO Solidarités International and creative agency BDDP marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness about the dangers of unclean drinking water globally, turned heads for a week in the City of Light.
The Medium is the Message
As it becomes tougher to make messages for any brand stick in the minds of consumers, this medium was fresh and even more importantly, stunningly relevant to the message.
Spotted on the wonderful Anthill website.