A new brand of coffee experience is warming the chilly city of Brussels. Coffee Avenue is a beautifully restored VW that braves the chilly Belgium weather bringing hot drinks on wheels to warm the hearts. What better metaphor can there be for a brand with its proposition ‘baked-in’ – or should that be ‘roasted-in’. A great example of how small brands can be big on personality – creating a compelling reason for customers to flock to them, enjoy the experience and form deep, loyal connections. Check the pics below, all-in-all a wonderfully compelling little brand experience.