Shoot to Thrill – An Amazing Brand Experience
Sony Music show just how powerful a brand experience can be when you combine creativity, rock-n-roll and a good sized budget. To promote AC/DC‘s soundtrack for the upcoming release of Iron Man 2 (leaving-aside the question of why they even made a sequel to Iron Man 1) Sony Music engaged brand experience agencies: Seeper and Jack to create a knock-out light show that took place at Rochester Castle in the UK.
On the site of a thousand years of violent history, AC/DC were pitted against Iron Man in an impressive architectural projection mapping project. The facade of the Great Keep at Rochester Castle was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle warp, morph, and collapse before the audiences eyes.
Iron Man 2 is an album by Australian hard rock band AC/DC, released April 19, 2010 as the soundtrack to Jon Favreau‘s Iron Man 2. The album was announced on January 26, 2010. The album features fifteen tracks from ten different albums, ranging from 1975 to 2008. Only two songs (“Shoot to Thrill” and “Highway to Hell“) were used completely in the film, while one song (“Back in Black“) was actually featured in the previous film. As of May 6, 2010, the album has sold 370,000 copies worldwide.