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Not in front of the children… Are our kids over-exposed to brands?

Have you seen the UK version of the hit Life on Mars? Its set in the 70’s and I love it partly because its like a trip down memory lane. Brands and associated imagery I haven’t seen for 35 years or more come flooding back…

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Spike Lee's Fresh Absolut Brooklyn Brand Campaign

The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand…

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Pimp That Snack – Fast Food Brand Design Obsession

We’ve Always Applauded a Little Brand Obsession Have you ever starred longingly at your … insert favorite snack food… and thought to yourself; “Man, I wish this was like 5 million times bigger.” Yeah, we know you have. Well, lucky there’s a place where all…

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Rebranding a brand designer, the birth of Truly Deeply

The Story of the Truly Deeply brand identity It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two…

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Revealing Pin-Up Calendar – a Great Brand Gesture

A Clever Piece of Brand Storytelling German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term)…

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Acts of Random Creativity – Pac Man of Fire

Here at Truly Deeply, we occasionally take a break from our brand design obsession to enjoy random acts of creativity – just like this cool animation created with tea candles. Nice.

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Stunning Brand Design from Ecuador's Tame Airlines

How Do You Stand Out When You’re Marketing Tourism? Stunning scenery,amazing activities and beautiful people located in exotic destinations come standard in the travel industry. So how do you differentiate your brand from the rest of the pack? Through creative brand imagery.

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Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression – Part 2

A couple of months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!

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Dulux’s ‘Walls are Dancing’

Three weeks ago I wrote a blog about Dulux’s stunning ‘Let’s Colour’ Brand Campaign and the Let’s Colour Project – a worldwide community initiative with one goal in mind, to brighten up the world by transforming grey spaces with vibrant colour. Well the team at Dulux…

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BMW's Stunning Brand Gesture for the 5 Series

Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy.…

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Aol. Brand Design Phase 02 – Nice Recovery Guys

You Only Get One Chance to Make a First Brand Impression So the saying goes. And when Aol. launched their new brand identity last year, it was met with the type of disgruntled negativity reserved by marketers and brand designers for big corporates who make…

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UK Embrace Safety Video

A Refreshing Take on a Tragic Subject It’s not often I come across a TV ad that you feel like you should watch again, but the impact of this video is truly amazing. It’s a beautiful example of what a huge dose of creative intelligence…

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