A New Framework For Global Best Practice Annual Report Information Design – Part Ten

annual report designers

Download Part Ten of our Framework into Best Practice Annual Report Information Design; Navigation – how easily can we find the information we’re after?

Global Best Practice
How can shareholder reporting be more informative and accessible? How can organisations best provide the information investors and the market value, in a format that is more engaging, more functional, and easier to understand?

Truly Deeply has been defining and designing brands and their corporate communications for more than two decades. Our work has seen us decode much of the brand and corporate communication landscape, working for businesses across all sectors operating in national and international markets. AR:Review is the culmination of us turning our decoding methodology towards defining the definitive criteria for designing narrative strong annual reports to global best practice standards. As we continue to lead the thinking for our clients on their brand definition and communication, we see our AR:Review as a natural extension into how their brands connect with their shareholders and investment stakeholders.


If you’d like the whole picture on how we can work with you to make your annual report project more simple and take your corporate communication to the next level, give us a call or send us an email – we’d love to chat.

The difference between a good annual report and a great one is the difference between information and communication.
We have established a framework of twelve criteria for best practice operational reporting:
• Business Snapshot
• Competitive landscape
• Business strategy
• Shareholder access
• Key performance indicators
• Risk management
• Future planning
• Environment and social responsibility
• Your people
• Navigation
• Your brand
• Appeal and presentation

Our mini ebook provides detail on each of the twelve criteria most important for the annual reporting of organisational performance to shareholders and stakeholders.
This is an ideal checklist of what information is most valued by institutional and retail investors, and the best way to present that information to them.

Whilst not all of the twelve criteria we have identified are relevant for every organisation, the challenge for the people preparing the report is to interpret this information for their own organisations peculiarities and communicate it in a way that is effective for their stakeholders.

Some organisations are already adhering to some of the best practice principles included in the report. However, most annual reports will benefit greatly from the guidance and insights we’ve provided.

We hope you find our contribution to best practice for annual reporting a valuable tool.

David Ansett, Brandamentalist
For daily updates of our brand thinking, follow me on Twitter

Annual Report Designer

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