A Clever Piece of Brand Storytelling
German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term) of their doctor clientele, they hit it out of the park with this clever and revealing take on the pin-up calendar. The medical imaging of the pin-up calendar shows-off the capabilities of EIZOs equipment in absolute detail, whilst having a laugh at themselves – a fresh and endearing approach chock-full of brand personality in what is typically a dry and uninspiring category.
We found this little pearler on advertolog.com
Ad created by the clever guys at a ‘Butter’ in Berlin & Duesseldorf, Germany.