Spike Lee's Fresh Absolut Brooklyn Brand Campaign

The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand voice and spirit of Absolut, and weaves the brand personalities of product and place through the TV spot, a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity.

Absolut Spike, Absolut brand expression.

3 Comments

  1. Interesting. Definitely a unique way to display the brand essence of Brooklyn, but I don’t feel like the visuals really went as deep as the vocals went. I’d like to hear the perspective of a Brooklyn native.

    What were your thoughts?

    Jon Thomas
    Story Worldwide
    @Story_Jon

  2. Great perspective Jon. I’ve got to admit the words had me, and the delivery of them kind of flew past. Now you mention them the visuals were far less rich with authenticity than the words – surprising given Spike Lee’s involvement.

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