How Do You Stand Out When You’re Marketing Tourism?
Stunning scenery,amazing activities and beautiful people located in exotic destinations come standard in the travel industry. So how do you differentiate your brand from the rest of the pack? Through creative brand imagery.
The Fly Ecuador campaign for Tame Airlines is a stunning example of the power of imagery to create evocative, magical brand stories that set the imagination soaring and create emotional connections between customer and business. Created with a theme of flying, the photos combine the people of Ecuador with mystical wings made up of fish, buildings, nets, ships – any evocative symbol of the places they represent. The ads communicate that the perfect Ecuador experience is unique to each customer, and that Tame Airlines gives you the freedom to capture your own unique, magical Ecuadorian travel experience.
Just beautiful.
David Ansett, Brandamentalist
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Brand Designer
Thanks for the post. Absolutely beautiful!
Yep, the combination of colours and imagery are stunningly powerful in the way the conjur-up a sense of place.
It’s a great way to combine all the different offers travel has and combine them in a theme, beautiful
Makes you want to travel to every corner! Such a standout and I must admit I really like the airline’s brand identity.
[…] searching the Internet for everything Ecuador I ran into these stunning ads for Tame Airlines, WOW! Bigger ones are […]