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The Branding of Politics

Applying branding frameworks to politicians and political parties is a very much established practice. In fact, some may even argue that politics is increasingly about symbolism as opposed to policy implementation, image rather than content. A little harsh perhaps, but certainly in Australia we are…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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Take control…keeping your brand message strong

Have you ever played the old parlour game of ‘Whispers’ where one person whispers a phrase to you and you pass it on, by whisper, to the next person. After 6 or 7 rounds ‘I have a square’ becomes  ‘a star’. It’s a demonstration of how…

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Hyper Real Painting – A Rich Palette for Brand Storytelling

Came across these amazing paintings by Mark Goings, a realism painter with work featured in galleries all round the world. Love the subject matter – somehow it suits the more-real than real surreal feel of these pics (really!). The evocative feel of the images provides…

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Grazia take their Fashionable Brand Experience to the Paris Streets

A Stylishly Designed Creative Idea During Paris Fashion Week, fashion mag Grazia was seeking a way to stand-out from the pack of fashion related brands who were jamming the broadcast, web, blog, and twitter airwaves with their messages. In a stylish act of brand-zag, Grazia…

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Nothing to do with Nothing

Apropos of absolutely nothing – saw this clip on YouTube of the Happiest DJ in the World and just had to share it. Whatever he’s on I gotta get me a bucket-full. Gotta love this dude.

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Me/We, creative for creative sake

The great Muhammad Ali was the inspiration behind this project. We were asked to design an invitation to an open studio night we conducted as part of the AGideas Conference. Projects like these give the studio an opportunity to engage in creative, for creative sake.…

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A Lesson in Brand Building from George the Giant Groper

Following the tradition of tourist towns the world over, Port Douglass in Far North Queensland, Australia has an embarrassment of restaurants and bars – it’s a wonder how they manage to keep business ticking-over during quieter times. Fair to say, competition between the restaurants and…

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Great Theater = Great Brand Experiences

[youtube J5gCeWEGiQI nolink] Improv Everywhere is a New York based collective that organise and execute awesome acts of street theatre. There brand tag line really describes it best, ‘We Cause Scenes’. Whether it’s a complex set up like the Starwars Subway Car above or the…

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World Cup Fan Brand Gesture from the Dutch Football Federation

With the dust settling from the World Cup, some very clever brand gestures are coming to light – and this one from the Dutch Football federation is one of the best.

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Wasara – Beautiful Brand Differentiation by Design

We spend much of our lives working with brands of all shapes and sizes across almost every conceivable category to define their differentiated brand proposition and design a rich and unique visual language to position their businesses for success. Occasionally we come across brands who…

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Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers…

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