Keeping Your Brand Promises
The BP oil disaster has now been spewing oil since April 20th. It is a disaster of epic proportions. One wonders what will happen to BP. Its share price is down, the pipe still not repaired and it seems like the clean up is an impossible task. The images and videos that have been circulated the internet are both heart wrenching and frustrating.
Big brands are often seen as invincible, but all brands need to look after themselves, building amazing brands more than window dressing, it is about creating a philosophy and living it. BP’s current brandmark was developed in 2000, to symbolise a commitment to a greener future and they haven’t lived up their brand promise, and it effects all of us.
Activism can happens in many ways and designers are global citizens too, and the spill cuts deep. Images can be powerful and evocative, meanings can be skewed and shifted and being creative can be soothing to the soul. A global re-design of the BP logo has been started by Logo My Way, uses can submit a new brandmark for BP based on recent events. Here is a collection of thoughts and feelings from around the globe in image from.