Grazia take their Fashionable Brand Experience to the Paris Streets

A Stylishly Designed Creative Idea
During Paris Fashion Week, fashion mag Grazia was seeking a way to stand-out from the pack of fashion related brands who were jamming the broadcast, web, blog, and twitter airwaves with their messages. In a stylish act of brand-zag, Grazia created a brand experience by re-designing the ‘air dog’ – and filling the boulevards of the fashion capital with elegant girls out walking their Grazia inflatable pug dogs. We’ve long described those tiny canine fashion accessories as ‘air dogs’ as a result of the fact they spend more time in the air (and in handbags) than on the ground. It seems the stylish folk at French Grazia have the same idea. This stand-out brand experience packed with brand personality was sure to get the buzz brewing and tongues wagging creating the content for some rich brand storytelling.

The Art of Brand-Zagging
As the brand communication landscape continues to fragment at an ever increasing rate, opportunities exist to take advantage of ‘old school’ channels such as guerrilla marketing that have become old before their time. As many brand seek to surf the crest of the innovation wave, developing the latest iPadvertising campaigns, some very effective ways to communicate with audiences and stand-out from the pack are available to businesses and their creative agencies.

If you’d like some help with designing a stand-out brand gesture for your business, why not get in touch – we’d love to help you on your way.

David Ansett, Brandamentalist
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Designer of Brand Experiences


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