So often we find a great brand communication thought that is let down by poor creative execution, or a piece of beautiful brand design that lacks a powerful thought. Obviously the best solutions are those that combine a strategically sharp piece of brand thinking with brand design that truly and deeply connects that thought with an emotionally evocative visual.
When we found this beautiful point of sale brand communication for Play-Doh, we knew we’d found a wonderful piece of brand story-telling. These posters have been created by Driv, a Malaysian born designer based-in Singapore. The crafting of the photography, styling and typography are beautiful. Nice one Driv.