With the dust settling from the World Cup, some very clever brand gestures are coming to light – and this one from the Dutch Football federation is one of the best.A Great Visual Brand Experience
The KNVB produced a range of limited edition national football kits for their fans. When a goal was scored and the shirt was pulled over the fan’s head, the face of one of the Dutch football stars was revealed printed on the inside of the shirt – a great surprise, and a great brand gesture.

Love it.

We spotted this little beauty on The Cool Hunter.