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Brand Communication – One Chance to Make A First Impression

In Brand communication, as in life you get one chance to make a first impression. Reminder to businesses of all sizes – best price does not necessarily = best offer (At least it’s spelled correctly). Dave Ansett, Brandamentalist For monthly updates of our thinking, click…

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Truly Deeply Brand Strategy & Design Agency featured in 'Design is Difference'

Celebrating 20 years of AGIdeas I always say you can judge the quality of a design book by how heavy it is (oh, and whether it features us and our work too). ‘Design is Difference’ is a retrospective of the 20 year history of agIdeas,…

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Share Happy – The Ice Cream Machine that’s a Delicious Brand Gesture

An Ice Cream Van for the Brand Experience Age Unilever have created an ice cream vending machine for the new age of brand experiences. [youtube DI-IO3kmxVc nolink]

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Nature’s 9 simple rules for business survival

The success of the Greens in last weeks Federal election in Australia is a great reminder that markets are not homogenous, that there are different segments with different needs. The Greens have ended up with a National Senate Vote of almost 13% and surprise, surprise,…

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Retail Brand Design and the KISS principle

A great reminder that often when it comes to brand communication – the simple ideas are often the best. In a wonderful brand gesture, the owners of this bike shop north of Berlin attached around 120 bicycles to the facade of their store to draw…

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Private label and the savings addiction…

When I was a kid my mother used to buy the cheapest private label cornflakes she could find and serve them up as the real ‘Kellogg’ thing by putting them in nondescript plastic cereal containers. Even as a kid I knew I was being served an…

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Death to Fake Guitars- Powergig.com’s bold brand gesture

A Big, Bold Brand Experience by Design Powergig.com recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic…

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Truly Deeply Brand Strategy & Design Agency featured in 'Designation'

The Book on Australian Creative Talent Designation is a 300-page collection of work by Australian creative talent. A well-rounded mix of high profile and emerging creatives over a range of mediums working across a wide selection of industries. We’re proud to be featured in this…

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An ad waiting to happen

While browsing one of my favourite sites Devour.com over the weekend I came across this beautifully simple movie. [youtube 3i-zYdOPG2k nolink]

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Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been…

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Creating Brand Folklore – Roger Federer & Gillette Serve up a Winner

A video featuring tennis star Roger Federer that plays on our collective fascination with “real or fake” hit the web earlier this week and has quickly gone viral, accumulating more than 700,000 views as of this morning.

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Brands Behaving Naturally – A Refreshing Experience

Brand Theatre of the Highest Order Passengers on a recent Lufthansa flight from Tel Aviv to Frankfurt experienced the type of brand gesture most businesses can only dream of.

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