While browsing one of my favourite sites Devour.com over the weekend I came across this beautifully simple movie.
[youtube 3i-zYdOPG2k nolink]
It’s such a beautiful, simple and unique visual, it’s crying out to be turned into a brand experience. We’re wondering how long before some agency is ‘inspired’ by it and uses the idea for a new campaign. It wouldn’t be the first, many successful, iconic campaigns have been inspired by the works of individuals or artists. Mega brands like Apple and Sony have often been accused of stealing ideas for promotional campaigns. But where does the line between inspiration and plagiarism start? As Oscar said ‘Talent borrows, genius steals’.
Lachie thinks it’s going to be a car brand. I think it’s going to be for a TV brand.
What do you think?
Director of Design