Death to Fake Guitars-’s bold brand gesture

A Big, Bold Brand Experience by Design
recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic piece of brand storytelling. A bold gesture indeed given that they’re brand is all about ‘rockin’ it real’.

The video’s shot by the guys at Droga5. Not sure this rings with the rock authenticity the brand demands, but kind of a cool thing to do all the same.

David Ansett, Brandamentalist
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