Death to Fake Guitars- Powergig.com’s bold brand gesture

A Big, Bold Brand Experience by Design
Powergig.com
recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic piece of brand storytelling. A bold gesture indeed given that they’re brand is all about ‘rockin’ it real’.

http://www.youtube.com/watch?v=qSOjn6byxpc

The video’s shot by the guys at Droga5. Not sure this rings with the rock authenticity the brand demands, but kind of a cool thing to do all the same.

David Ansett, Brandamentalist
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Designer of Brands that Rock It Real.

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