An Ice Cream Van for the Brand Experience Age
Unilever have created an ice cream vending machine for the new age of brand experiences.
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Called “Share Happy,” the machine senses when people are near-by, and uses facial recognition technology to determine the age, gender, and emotional state of the person. The machine’s ‘smile-o-meter’ rates the quality of the smiles; rewarding those with huge, high-beam grins smile with free ice cream – talk about expressing a brand personality. Interestingly, those who engage can share pictures on Facebook via built-in 3G. In this age of social networking, brands that are providing new experiences get far greater leverage if they also facilitate brand storytelling.
Dave Ansett, Brandamentalist
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