Pop-Up Pools – A Great NYC Summer Streets Festival Brand Experience

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Following the trend of pop-up brand experiences,  a whole bunch of New York City residents spent the weekend, cavorting in three unused dumpsters converted into micro swimming pools as a way of taking the third annual Summer Streets festival to the streets. The pop-up pools were set-up on Park Avenue this weekend for eager swimmers to enjoy and to get tongues wagging with some a-grade brand storytelling.

brand designer experience

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