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The Australia Project

The Australia Project is a series of creative initiatives aimed at examining the Australian identity. Engaging prominent Australian creatives and the general public alike, the project provokes debate regarding contemporary Australian culture. The concept was developed by Chris Edser, Scott Heinrich and Yianni Hill and…

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From Global Blanding to Greenwashing – Trends in Brand Visual Language

How Trends in Visual Language Impact the Interpretation of Meaning for Brands As the world spins faster, technology and information accelerates towards the speed of light and the ocean of marketing and brand messages roars ever-louder, we continue to sharpen our ability to filter. We…

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Choosing the Right Channel for your Brand Communication

So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet…

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Celebrate Brand Heritage

An enduring heritage is a great way to claim authenticity when it comes to branding. And in a country as young as Australia if you can claim a 150 year heritage you have something worth celebrating from a brand perspective. And this is precisely what…

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Brand Strategy without holes

The Sock is the humblest of clothing items and yet it plays such a crucial role in our lives. It hides away inside one of our most expensive, and for many people most important, possessions – the shoe, but where would those $400 shoes be…

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The Not-so Subtle Meanings of Brand Colour

We often find ourselves reminding clients that there’s much more to the craft of brand identity design than might meet the eye. Four years at University learning the basics, followed by years of experience designing hundreds of brand identities and pieces of brand communication for…

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Love Letter – Building A Neighborhood Bond

The Power of Love Love Letter is literally a love letter painted on the walls facing the Market elevated train in Philadelphia, USA. 40 local and international artists have been painting on bare walls since August.

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The Johnny Cash Project

Building online communities is one thing all modern brands strive for. I came across this project and it is one of the first things that I have actively contributed to online. This is the Johnny Cash project, a global art collaboration. This project created by…

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AGDA Poster Annual

About AGDA The Australian Graphic Design Association (AGDA) is the national organisation for professional graphic designers. The goal of AGDA is the establishment of fair and productive working relationships between graphic designers and their clients. AGDA does this by providing designers with the tools and…

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Internal & External Brand Communication

When creating brand communication it’s important to understand the difference between internal brand messages and external ones. Often the realities of running a business require some down-to-earth practicalities – like a ratio of two ugly dancers (presumably on a more economical pay rate) to one…

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Designing Brand Experiences Online – Brooks Running

Eureka, A Great Brand Experience On-line Much has been said over the last decade of the opportunities for brands to create on-line brand experiences that draw their tribes together, engage them and create life-long loyalists, all between watching the latest group of Philippino prisoners dancing…

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An Evening of Art with Heart

Wednesday evening this week saw us blast-off the ninth of our annual charity art shows; Art with heart. This year more than 50 artists generously donated their work to raise much needed funds for Worowa Aboriginal College.

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