Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.
We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.
The MADC Award for Best Packaging Design (Label Only)
The story of Gelati Sky (premium gelati range) has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky.
The MADC Award for Best Self Promotion Design
We had a name that embodied the balance of our creative and strategic talents, while resonating with the true emotional power of strong branding. We became Truly Deeply. An organisation obsessive about creating brands that evoke powerful emotional connections with customers. Now we had our name and a great brand descriptor ‘Re-imagining Brands’ we needed to focus on the visual language that would bring our brand to life.
If you’d like to talk to some people who spend way too much of their life eating, sleeping, thinking about brands
give us a call.
Director of Design.