So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet in real life. I’m sure in the board room back at police HQ, the idea to use You Tube as a channel for officer recruitment seemed like a brainwave at the time.
Dave Ansett, Brandamentalist
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Designer of Non-violent Brand Communication