So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet in real life. I’m sure in the board room back at police HQ, the idea to use You Tube as a channel for officer recruitment seemed like a brainwave at the time.
Dave Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Non-violent Brand Communication
That’s terrific Dave. Talk about brand in the wrong space at the wrong time. I wonder how often discrepancies like this happen on the internet?
Another great example I encountered when I uploaded a photo, made with the fatBooth app, on facebook: http://www.10ison.com/brainwaves/thats-direct-marketing-for-you/
There’s always risk when you let others choose your communication opportunity
That’s right Derek, the thing about brand is it is all in the subtleties, and automated content management systems like the ad placement on You Tube can miss that critical filter of brand relevance that a professional brand agency has such a good feel for.