In our lives as brand identity and communications designers, brand naming is usually the part of the process that causes the greatest headache. Of the the brand property a business can own, their brand name is one of the most important, but also one of the most closely held by the stakeholders and owners within the business. This level of emotional connection with the business name often makes it all-but impossible to deliver the best outcome for the business and its brand. But as this pic reminds us, if your brand name’s not right – how much damage is it doing to your business?
Dave Ansett, Brandamentalist
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Creator of Hard Working Brand Names