In what can only be described as an online experience, Chris Milk, Arcade Fire and Google have created an experimental interactive music video. The Wilderness Downtown, as it’s called, is a marvel well worth watching all the way through. You’ll need Google Chrome (or maybe Safari 5) for it to work, as it’s all created in HTML5. It’s a wonderful way to get people to download Google’s new browser, demonstrate the abilities of it, promote the band, their song and show the possibilities of an emerging web standard. All in all a stand out multi brand experience.
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Director of Design