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A mark of colour love

In our lives as brand designers we spend alot of time and energy watching how brands express themselves around the world. Others view these advertisements as a visual intrusion; an abrupt, unwanted diversion from our otherwise cohesive cityscapes. For the last 25 years French artist OX…

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A lesson in Brand Communications from the Grand Master Jimmy McMillan

There’s one thing all great brands know about – and that’s the power a single minded brand message. I’m not an avid follower of the US political system, but even from the other side of the world it’s been impossible not to notice Jimmy McMillan…

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David Ansett Presenting at next month's Global Brand Management & Innovation Conference in Singapore

Truly Deeply Founder and Creative Director David Ansett is headlining the Global Brand Management & Innovation Conference in Singapore next month (well he’ll be there speaking at any rate). Given the advent of social media platforms and global competition, the thrust of the Global Brand…

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Banksy. A brand voice rich in storytelling

Your brand voice should never be random. It should communicate powerfully and coherently a brand position that is true to your brand’s DNA. Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to…

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Stunning Spanish Olive Oil Packaging Design

Occasionally we come across a piece of packaging design that is so rich and evocative in its brand story telling that we’re knocked off our perch. From start to finish the design of this packaging for El Mil del Poaig Spanish Olive Oil is stunning.

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Brand Strategy & Design is not just a Popularity Contest

Where’s the Brand Strategy and Design Leadership A few years ago we were invited to take part in a creative pitch to design a new place brand identity for a local municipality. The project was an interesting one, the City was vibrant, artistic, edgy and…

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A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move…

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Oakley hits Gold with Chilean Miner Brand Association

Brilliant Brand Association by Design International sunglasses brand Oakley hit pay-dirt recently when their products were spotted on the dials of each of the 33 Chilean miners as they appeared in front of the world’s media, above ground for the first time in more than…

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The Simpsons Vs Banksy, an Inspired Brand Partnership.

Love This If you haven’t seen this intro created for the Simpsons by UK artist Banksy, check it out – it’ll be well worth the 5 minutes.

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Mind The Brand Gap

A lot has been written about Iconic US clothing brand Gap and its speedy  decision to abandon its new brand mark in favour of its comfy old blue box. The back flip came so fast that the celebratory launch champagne had barely stopped  fizzing. But…

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Uncle Fast Food – Charming Brand Design from China

On my recent trip to China I was constantly amazed by the signs of just how fast China was accelerating in so many ways from the increase in the number of cars, through to their burgeoning business and industrial sectors. When it comes to branding,…

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Brand Magic – When the Client takes the wheel

Making Sweet Brand Music Together There’s nothing so rewarding as the point in a brand project when the client picks-up on the definition work we’ve completed and begins to bring it to life in their own way, putting their own stamp on their brand communication…

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