Brand Voice. Saying it, like it is!

I’m loving this ad from the New York City Health Department. Apart from really nailing the issues with soft drinks and juices. It’s a great example of a location brand voice ringing true in a communication. Clear, no-nonence, to the point, current and stylish but with a wit and spirit that’s very New York. See the full ad after the jump…

You'd never EAT 16 packs of sugar. Still from NYC Health TVC

If you need to get you brand voice to ring out, give us a call

Derek Carroll
Director of Design

1 Comment

  1. Nice one Derek, I haven’t seen these before. You make a good point – most of the brand communication discussion around brand voice and story-telling focuses on the brands with extreme (usually cheeky) brand personalities (like Grill’d Burgers here in Australia: http://www.grilld.com.au/section/airstream/). Finding examples of more main stream brands who can still create a sense of authentic personality with their brand voice is a tougher ask – and I reckon you’ve found a good one here. Nice.

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