So many brands big and small fall short when it comes to communication with their market. Businesses become so focused on being a business they seem to forget the first order of brand communication is engagement. Brand relationships are alot like those we have with people, when you meet an engaging person with an authentic and honest personality you are far more likely to connect and wish to re-connect with them than if you meet someone who just wants to tell you about how great they are. Add-in a sprinkle of humor, and you have a great pick-up line for your brand.
Dave Ansett, Brandamentalist
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Engaging, Authentic and Occasionally Humorous Brand Designer