Occasionally we come across a piece of packaging design that is so rich and evocative in its brand story telling that we’re knocked off our perch. From start to finish the design of this packaging for El Mil del Poaig Spanish Olive Oil is stunning.
Created by Spanish designers CuldeSac, the packaging experience begins with a small wooden crate, sealed with a wax tie to leave the customer in no doubt as to the quality of the product.
Upon opening the crate, the form of the olive oil bottle continues to surprise and delight, looking more like a contemporary piece of furniture design than a functional bottle. This gem of a piece of brand design is definitely destined to be displayed on the smartest kitchen counters for years, not buried at the back of the pantry.
If you’d like to create a little packaging magic for your own products, why not give us a call, we’d love to help you out.
Dave Ansett, Brandamentalist
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Designer of Brand Storytelling