When Brand Design Duty Calls
Occasionally in this life we lead as brand designers we all need to make sacrifices, to take a hit for the team so to speak. When the call came for me to travel to Shanghai to accept our silver Pentaward for our packaging design work for Gelati Sky, I’m proud to say I was up to the task. This year’s Pentawards ceremony was held in the Belgium pavilion at World Expo in Shanghai, and as you might expect was a truly international affair.
During the before show drinks I mingled with designers from Croatia, Russia, all over Europe and Asia, and even a few from a far-away island called Australia. The crowd was as international as any design community I’ve ever met and fiercely proud of their packaging design pedigree. The work that was recognized during the awards was equally as diverse and a great credit to the judging panel and to Jean Jacques and Brigitte Everard who have built the Pentawards to be such a world class event.
Of the thousands of packaging designs submitted for the show, here are a few of my absolute favorites:
Lascala designed by Eduardo del Fraile from Spain. Eduardo had a number of beautiful packaging design projects featured in the show and was one of the stand-out designers for me.
The Deli Garage Chocolate Glue by Kolle Rebbe GmbH from Germany.
Hoyu 3210 designed by ADK from japan
The Kraken, designed by Stranger & Stranger from the UK.
This lovely packaging for Pour TE by Identity Works from Sweden.
Lintar Olive Oil designed by Tridvajedan Ltd from Croatia.
Le Lait de la Forét by Hinomoto Design from Japan – somehow beautifully French and Japanese at the same time.
Our very own Gelati Sky packaging designed by us for our wonderful client Gelati Sky and now featured in and on the cover of the new Packaging Design book from Taschen.
This application of Paul Smith’s visual brand language for a limited edition bottle for Evian from France.
Love the authenticity of the visual language of this packaging for El Campesino by Stranger & Stranger from the UK.
Brie Bistro by ID Kommunikation from Sweden.
Also launched at the event was The Packaging Design Book from Taschen. Featuring a selection of over 400 packaging design projects from 39 countries, this book brings together all the Pentawards winners from 2010 and 2009, as well as the winners of note from 2008. We’re proud to say that not only is our work featured amongst the best packaging designers from around the world, but our Gelati Sky packaging design was selected to be featured on the back cover of the book. “Nice choice” we say.
An exhibition of the Pentawards Winners
All of the winning designs will be displayed during January 2011 at Designpack Gallery in Paris. The Gallery is located near Le Louvres in the historical and cultural center of the city.
Dave Ansett, Brandamentalist
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