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Bike Type – a Creative Obsession we applaud.

Here at Truly Deeply we love a good creative obsession – in fact the more creative and the greater the obsession the more we love it (until someone gets hut and it all ends in tears). So you can imagine our delight when we came…

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European Airline KLM Builds Brand Fans by Design

A Lesson in Building Brand Fans Last week I cam across an interesting account on the web of a wonderful brand gesture from European Airline KLM. KLM have created the ‘KLM Surprise Team’ who monitor social media channels to discover travelers commuting to, from and…

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How color and ink is created

I know that not everybody thinks that the idea of how ink is made is exciting, but for those of you in love with colour I suggest you take a look. Here the Printing Ink Company give us an insight into the complex process of…

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Know Your Brand Niche, But Don't Know 'em Too Well

You Can’t Handle the Truth – Brand Communications Gone Awry We talk alot about brand authenticity, about the importance of brands to understand their market niche and to connect with them in a way that rings true. And nothing is more critical to a brand’s…

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Know my phone…..know me

Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t…

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The Humble Business Card re-imagined as Bold Brand Communication by Lego

Unbeatable Business Card Design When it comes to business card design, this one is pretty much unbeatable. Jorgen Vig Knudstorp, the 42-year old Chief Executive of Danish toymaker Lego has a business card in the shape of a 1.5 inch tall Lego man manufactured to…

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Johnnie Walker Blue – Taking a top shelf brand to the next level

A High Class Brand Problem So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you…

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The Power of Sampling for your Brand

We are always reminding clients in the food and beverage industries of the power of sampling when they have a new product on the market. Get people to experience your product, never die wondering. It does not matter how good your food or beverage advertisement…

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The Beautiful lighter art of Olivier Kosta-Théfaine

French artist Olivier Kosta-Théfain’s life and work is inspired by the underground and by the street culture he uses as the main element for his creations. His medium – a cigarette lighter.

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Casa Camper – Architectural Brand Communication

Every Gesture is an Opportunity to Create Meaningful Brand Communication I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught…

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OPSM ‘Eye Love’ Brand Storytelling

OPSM has recently launched a new strategic brand platform and advertising campaign in Australia and New Zealand. The new brand story applied by OPSM is attempting to reconnect through brand storytelling with customers. The simple iconography and bright fun brand colours certainly do achieve this.…

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adidas' Pinata Promo – Smashing Brand Design

Smashing Brand Communications Campaign Footware brand adidas spend more time than most thinking outside the box. And in this case the box is their take on the classic kids party game, the pinata. Teaming-up with sports shoe retailer Footlocker, adidas has put together an online…

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