Not an original Brand Story
Following-on from the viral video of Federer knocking a can off someone’s head William Tell style, the ever-popular Pat Rafter takes it one better. Which raises the question; Does a brand story need to be original for it to be effective? Does ‘taking the piss’ beat coming up with a fresh idea in the first place? With 80,000+ hits on you tube already it looks like a shirtless Pat with his rafter charm might have done the trick. Although I’d have love to have seen how popular this could have been with a fresh stunt. Check the video after the jump.
If you haven’t seen the original, click here to check it.