We Truly and Deeply Love Brand Obsession
Here at Truly Deeply we admire brand obsession – well to be more accurate, any obsession built around a passion that brings happiness is OK with us – no matter if it’s a little, well, antisocial. So when we came across this great talk on TED that gave us a glimpse into the world of grown-ups with Lego obsessions, we couldn’t help sharing it.
If the end-game for a brand is to create meaningful, passion-filled connections with its customers, then Lego must stand amongst the very best. Sure, Lego has a distinct advantage – millions of kids around the world get addicted to the stuff every year. I mean, how many brands get to begin their customer relationships in such a playful and intimate manner? How many brands are introduced lovingly by parents and grand parents around Christmases, birthdays and rewards? Lego starts with a great advantage – but to give them their due, whether it be new product designs, brand story telling, augmented reality packaging (if you haven’t seen this it’s well worth checking-out), bold brand experiences, or staying connected with their community, Lego knows how to be a world leading brand designer.
Dave Ansett, Brandamentalist
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Brand designer and lover of brand obsessions
Edit// Just had to add this Blocumentary on AFOL (Adult Fans Of Lego) //Admin