Billboard Brand Design Genius
The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity to connect with the passer-by, and a relative trickle of viewers compared to many of the traditional and new channels of brand communication. Yet, time and again, billboards bring-out the creative streak in brand designers and ad creatives. Maybe it’s the challenges the restrictions of outdoor provide; but as this great collection of creative outdoor brand experiences demonstrate, with a burst of creativity and a strong brand story to tell, every medium can shine.
Sure, some of these billboard designs are for big brands, but some are for smaller businesses for whom the investment of a high impact, localized brand message provides a great impact with the potential to launch them above their competitors in the minds of their potential customers.
If you’d like to take your brand communications (indoor, outdoor, above the line, through the line, in the box or out of the box) to the next level, give us a call – you know you want to.