A creative collaboration between London-based creative communications agency Dentsu and Berg, a design consultancy – literally painting with light from an iPad. As with all these creative applications of technology, the complexity of the process to deliver such a simple visual is a bit mind blowing. Check the video after the jump.
The short film is part of the Portable Film Festival. You check the festival, vote for this film and lots of other delicious eye candy here.
“We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.”
They’ve collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Dave Ansett, Brandamentalist
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Brand Designer and Future Maker
Read more at the Dentsu London blog:
and at the BERG blog: