As a designer of brand communication, I’ve gotta say this demo blows wide-open the potential to create engaging, targeted communications for the iPad demographic. As a channel for brand produced content, this format is a ripper, and who-else to capture the potential for their brand than Richard Branson. Project magazine is in fact a brand gesture for Virgin – another great example of an engaging and valued brand communication where the brand link is secondary to the task of adding richness and interest to the lives of their target market. It provides a wonderful canvas for brand story telling and brand personality expression.
Released two days ago, Project has quickly become the top free app in the iPad App Store and another successful brand expression for Virgin.
Dave Ansett, Brandamentalist
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iPad Obsessive Brand Designer
Spotted on the Emotivator blog.
- Project Magazine for iPad Gets Hands-on, Takes a Swing at The Daily (slashgear.com)
- Video: Virgin’s iPad Mag ‘Project’ Gets Animated, Coming Tuesday (paidcontent.org)
- Richard Branson’s iPad-Only Mag May Launch Tomorrow With Tron Cover Goodness [Video] (gizmodo.com)
- Richard Branson Talks Project Mag for iPad, The Daily, Dinner with Jobs (macstories.net)