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Brand Proposition – the Proof is in the Pudding

You’ve Got To Live Your Brand When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re a one man operation working from the spare room, of the MD of a multinational organization,…

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Beautiful 3D Type or Brand Message

Product as brand message Freedom of Creation, the dutch product design company that specialises in 3D printing, has teamed up with the Khatt Foundation, a cultural foundation dedicated to advancing Arabic typography and design research, to create the worlds first truly three dimensional typeface.

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Sleepless at Playground – A Bold Brand Idea

A Bold Brand Experience. Playground is a specialist retailer in hiking and outdoor equipment in Sweden. Based on the theory that hiking makes people healthier and more alert, they developed this awesome in-store brand experience to launch their online store, introduce new customers to the…

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Qantas brand needs a safety net!

As a brand agency we are regularly exploring with clients the brand values they need to live to give their brand the marketing positioning they wish to achieve. Regularly in those conversations we use an airline example to explain how some brand values are mandatory,…

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A Mouthwateringly Creative Brand Gesture

Designing Brilliant Brand Gestures As a creatively minded brand strategy and brand communications design agency ourselves, we at Truly Deeply are always moved by a well crafted brand gesture. And one that tastes as good as it looks and gets real, measurable results for the…

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A Reminder from Saks – Design Every Brand Canvas

Recently I came across the latest development of the Saks Fifth Ave brand identity visual language, and it was a great reminder for all brands to actively review all touch points to maximize the leverage opportunities you have for your brand communications.

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Project Mag for iPad – Say Hello to the Future of Publishing

Fresh out of the test labs, Project Magazine have released this demo of the iPad version of their culture/tech/design online zine, and what they’ve created is simply captivating.

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One Piece of Paper – A Myriad of Uses

A couple of months ago I posted a blog about an artist and his unbelievable skills and patience in sculpting incredible objects out of lead pencils so when I came across this artist and his deft touch I couldn’t go past sharing it.

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Bike Type – a Creative Obsession we applaud.

Here at Truly Deeply we love a good creative obsession – in fact the more creative and the greater the obsession the more we love it (until someone gets hut and it all ends in tears). So you can imagine our delight when we came…

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European Airline KLM Builds Brand Fans by Design

A Lesson in Building Brand Fans Last week I cam across an interesting account on the web of a wonderful brand gesture from European Airline KLM. KLM have created the ‘KLM Surprise Team’ who monitor social media channels to discover travelers commuting to, from and…

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How color and ink is created

I know that not everybody thinks that the idea of how ink is made is exciting, but for those of you in love with colour I suggest you take a look. Here the Printing Ink Company give us an insight into the complex process of…

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Know Your Brand Niche, But Don't Know 'em Too Well

You Can’t Handle the Truth – Brand Communications Gone Awry We talk alot about brand authenticity, about the importance of brands to understand their market niche and to connect with them in a way that rings true. And nothing is more critical to a brand’s…

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