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Snackbox in Times Square – Pop-up food retail in a shipping container

We Love Pop-Up Retail There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates…

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Retail brand AESOP's new store design at I.T. Hysan One in Hong Kong

Masters of Stunning Retail Brand Design As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.

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The Undeniable Power of Image – Meat Out's Impactful Visual Communication

The Power of a Perfect Image I’m the first to admit, I’m about as far from a vegetarian as you can be. Sure I haven’t reconciled the issues surrounding animal cruelty and a tasty dinner at my favorite restaurant – but when it comes to…

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Hermés & House Industries Create Retail Brand Impact

Beautiful Retail Brand Design In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.

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Decision fatigue. Are you complicating the brand experience and losing customers?

A friend of mine was trying to purchase a new smart phone. With great anticipation of acquiring a new gadget (that he had to have), the experience soon soured as he became confused and then frustrated. Eventually, he just gave up and left without buying.…

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Brand Management the Metcash Way

The art of brand management in today’s economic climate presents huge challenges. In Australia, the theory is that we have missed a recession, but we have been left with a hugely cautious consumer and a distinctly two speed economy. Managing the challenges of a ‘value’ …

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A Complimentary Brand Project – facebook Fanwagens by Volkswagen

Check the ‘fanwagen T1’ and ‘fanwagen Beetle’ In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This…

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A very festive brand gesture from Lego – masters of brand development

It’s not new news that we are big fans of the Lego brand. As a brand with a relatively limited core product Lego are impressive masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point…

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Brands spreading Christmas cheer

Every year, we hear wonderful stories of brands and individuals looking to spread a little Christmas Cheer through unique brand experiences.  From creating elaborate lighting and figure displays designed to engage with potential customers, to hosting Carols aimed at connecting with the local community, many…

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Coke is red, isn’t it? The importance of colour as a brand asset.

Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range. Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola…

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A truly special offer from kikki.k for our readers – this must be brand love…

An Inspiring kikki.k Special Offer Save 1/3 when you Purchase three Books from the Inspiration Range An offer for our blog readers from our friends at kikki.k; Buy two books from the kikki.K Inspiration Series and receive the third free.* Record your dreams, plan your…

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