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Top 10 Thoughts, Trends and Ideas for Food Retail Brands in 2011

Food for Thought Over the past year we’ve been working on some great projects with the super-creative folk at Jane the Agency, adding a whole other dimension of brand communications to the mix for our clients existing and new. An area of passion we share…

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Grand Slam Gold – Amazing Tennis Images from the Australian Open 2011

Powerful Storytelling – Images in Sport Whether you’re a sports fan, tennis obsessed, or neither of the above, there’s something magical about the images from these world class events that combine the colour and movement of a big crowd and the athletic grace of the…

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Brand Spin Swamps Vitamin Waters

A recent report by CHOICE in Australia has once again highlighted the difficult road that brand owners have when they have a product with legitimate health claims. The difficulty does not reside with articulating the health claim, rather with whether target consumers will believe the…

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The Amazing Visual language of Mother Nature

Bioluminescence in the Gippsland Lakes These pictures of bioluminescence in the Gippsland Lakes from engineer and astrophotographer, Phil Hart. The natural phenomenon is the result of  extraordinary natural events in the region over a period of two years including bush fires and floods.

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Your Brand Image Is An Asset Worth Investing In

What’s your Brand Image saying about Your Business? A graphic reminder that the investment you make in your brand image today, builds a valuable business asset for tomorrow. There’s something intangible about brand image that means it is often seen as less critical to the…

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Fujitsu Brand Adrift

Fujitsu stranded in a sea of negative brand association Recently Fujitsu found itself in cold water when a hot air balloon was stranded in Port Philip Bay, in Australia’s southern city of Melbourne. The balloon, along with its ten passengers, originally landed on South Melbourne…

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Kangashoe says "Happy Australia Day"

As a creative brand strategy and design agency, even we can get a little teary-eyed and all patriotic come Australia Day. Even the studio Roo has come to the party (although he’s always the last to leave).

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Snack Day – Truly Deeply Brand Culture

Hola Amigos! Where else can you walk into work and the Director of Design, Derek Carroll has whipped up Huevos Rancheros for your breakfast. Muchas Gracias hombre! “Why is it so?” We call it Snack Day or sometimes I like to call it ‘Snackus Dayus’…

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Federer and Nadal: Fit of Laughter During Shooting

This was passed around the studio today and due to it’s awesomeness we had to share. Enjoy it for what it is, a good old laugh. Happy Tuesday!

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A Life Size Pinball Machine – A Brand Experience You Can Play In

Inspirational Brand Experience Design from Europe This truly amazing exhibit design at Interieur 2010, the 22nd International Design Biennale that took place in Belgium last year really caught our fancy. The exhibition space was designed for Modular Lighting Instrument, a Belgium-based lighting business with showrooms…

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The Touchy Business of Brand Identity Re-design

The high Emotional Stakes of Brand Identity Re-design Changing the way a brand presents itself to market must be seen as a change in relationship, which means it dovetails with both how the organization sees itself, but also how the consumers who are connected to…

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