Advertising as Creative Brand Communications

Brand-Storytelling in Advertising.
Working for a brand identity agency in Melbourne I come across many impressive (and not so impressive) advertising campaigns and tend to collect them until such time they’re good to post – this little collection is no exception.

A few months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!

All clients want their brand messaging to make a massive impact, create lots of talk and increase sales far greater than that of the level of dollars invested. It’s the big, creative ideas that usually create the most buzz but similarly it’s also the smaller businesses that can create a greater impact enabling them at times to create more sales and talk than their competitors.

If you’d like to see your brand communications create a buzz, make your company more dollars and be the talk of the town through the way they connect with your market, why not give us a call.

Dominic Guthrie
Client Account Director


  1. Interestingly these are all strong ads and they all lead with a powerful image, then close with a small headline and logo/product pic. This reinforces the power of a strong visual in brand communications design.

  2. A great selection of creative brand communications Dominic. I have to point out as well as David did, that all the ads have strong visual impact which focus on the brand storytelling rather than the logo. Thanks for the post.

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