Brand-Storytelling in Advertising.
Working for a brand identity agency in Melbourne I come across many impressive (and not so impressive) advertising campaigns and tend to collect them until such time they’re good to post – this little collection is no exception.
A few months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!
All clients want their brand messaging to make a massive impact, create lots of talk and increase sales far greater than that of the level of dollars invested. It’s the big, creative ideas that usually create the most buzz but similarly it’s also the smaller businesses that can create a greater impact enabling them at times to create more sales and talk than their competitors.
- Show 317 – Is advertising still effective (theengagingbrand.typepad.com)
- The Viral Future: What We Can Expect From Branded Video Advertising In 2011 (reelseo.com)
- Big Ideas not Big Budgets are the best way to make a Big Brand Impression (trulydeeply.com.au)