Blasted Church, Explosively Great Packaging Design

brand identity designers
I’ve been a big fan of Blasted Church for a while now – not so much for the wine itself, but for the power of the packaging design. I first came across the brand whilst researching our Report into Trends in Brand Visual Language last year, and was immediately taken by the whimsy and personality of the wine labels from this Canadian Vineyard. Recently I came across a number of new label designs, each a beautifully illustrated piece of brand storytelling and I couldn’t resist sharing them. Enjoy.
This beautiful brand communication is the combined work of Laurie Millotte Cargo / Red Nose studio (blog)

Dave Ansett, Brandamentalist
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  1. @Cassie Here’s the history behind the name:

    Our Name
    On a cool spring morning in 1929, a small crew from Okanagan Falls set off to a deserted mining camp some 16 miles away from home. Their mission: to dismantle an old wooden church and bring it back to Okanagan Falls.

    The plan called for a controlled blast of four dynamite sticks inside the church in order to “loosen the nails”. Odd as it may seem, the explosion spared the wood from damage during dismantling.

    Save for losing the steeple, the plan succeeded. Now, the 120 year old wooden church stands proudly in its second home of Okanagan Falls.

    In naming our VQA wines “Blasted Church”, we celebrate the ingenuity of this initiative, and honour these pioneers for their vision, steadfastness and craftsmanship.

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