A Life Size Pinball Machine – A Brand Experience You Can Play In

Inspirational Brand Experience Design from Europe
This truly amazing exhibit design at Interieur 2010, the 22nd International Design Biennale that took place in Belgium last year really caught our fancy. The exhibition space was designed for Modular Lighting Instrument, a Belgium-based lighting business with showrooms across Europe. The exhibition space featured custom-designed lighting engineering that created ‘The Modular Pinball’, a life-sized pinball machine, showing-off the skills and talents of Modular Lighting Instruments and introducing their latest LED ceiling lights, ‘Spock’ and ‘O’Leaf’, for the first time to the general public in a most memorable fashion. The playing field of the pinball game was divided into sections that matched the Modular Lighting catalogue: Orientation, Accent, General and Dynamic making it easy for the ‘ game’s players’ – potential specifiers and buyers of the new lights – to pay attention to the lights, and not just the fun surroundings. This energy-efficient exhibit used 70 % less energy than the company’s 2008 exhibit at the same event.

The new Spock and O’Leaf lighting products were designed by Bram Couvreur and Bjorn De Vos of Couvreur & Devos.

Dave Ansett, Brandamentalist
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Designer of Brand Electric Experiences

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14 Comments

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  3. You’re right Reg, so much of the value for the brand from this type of gesture is tough to measure, which leaves busy business people looking elsewhere for business investment. Interestingly the businesses with the strongest brands just have confidence in this kind of communication and don’t lose their appetite because they simply can’t measure the results.

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